The Beginning
Fresh Tracks
The journey began a decade ago when Zahia started advocating for winter sports among her friends and community. Despite facing resounding rejections, she remained steadfast in sharing her experiences on the benefits of skiing and snowboarding. With great persistence and the development of social media allowing windows into different ways of life in the world, a hunger for new experiences began to stir within her network.
Our Vision
Redefining Winter Sports and Culture
Our vision at Skimigos is to initiate a profound shift in pop culture by challenging perceptions and stereotypes surrounding winter sports. We aim to minimize barriers to entry and create enriched experiences for those who have felt excluded, fostering a more inclusive and vibrant ski community
The Journey
Snowball
The March 2019 trip originally planned for 6 friends, saw an overwhelming response with 32 attendees, some of whom flew in from Nigeria and the USA to attend. Drawing upon her 22 years of ski experience and participation in group ski trips, as well as her decade as a trip organiser, she devised a framework that facilitated learning to ski or snowboard while making the most of the diverse experiences ski resorts provide. Above all, her approach focused on creating a welcoming and inclusive environment where every participant could feel entirely at ease.
The Future
Mountain Views
In 2023 The Telegraph reported that the number of BAME individuals in the UK participating in recreational winter sports was negligible. The initial annual trip has now become a Skimigos flagship experience, all-encompassing and immersive for its participants, colourful, buoyant and authentic, it is visible and bold in its statement that winter sports is for the culture.
Skimigos seeks to remain true to its ingredients that brought inclusivity, soul and lifetime friendships to so many. In the view ahead this will continue to be a focus in line with the community values it seeks to uphold.
